About Us

Steelplay, a reference for consumer gaming accessories

Created in 2013, Steelplay is a French brand of the Pixminds group. We provide videogame accessories for reasonable prices. Our goal is to provide clever, practical and easy to use peripherals to players looking to improve their gameplay.

Created and developed by a passionate team, Steelplay has built a catalogue of innovative and quality products for all video game platforms. Our endeavour was recognized with a CES Innovation Award.

More than 300 retailers

Steelplay® devices are sold in more than 30 countries across the world by more than 300 retailers specializing in video games.

1 CES Award

In 2019, Powerbank Steelplay® for Nintendo Switch got a CES Innovation Award, in "devices accessories and wireless services".

More than 20 years of experience

Part of the gaming world since 1999, the Pixminds group has identified gamers needs and created Steelplay to provide them with pertinent devices for a good price.

About Pixminds


Pixminds is a French company based in Chambery, with a focus on man-machine interfaces applied to multimedia environments. Over the last couple of years, Pixminds was awarded 36 major prizes – including 22 CES Innovation Awards – for its products and is one of the leading French companies in the High Tech sector.

5 brands 13 patents 36 awards


Giant interactive

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Premium range of pro and
gaming accessories

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Consumer grade gaming
accessories brand

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Eco-friendly range of
computer accessories




Retro Arcade & Digital pinball machines

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Beyond innovation, Pixminds is also present with Pixminds Distribution and Pixminds Manufacturing respectively distributing and manufacturing accessories and derivative multimedia products which are present in 40+ countries.

Copyright © 2013-present Pixminds, Inc. All rights reserved.